New Americana denim culture gets digital and goes global.
William Rast was originally a denim-only label founded by Justin Timberlake and has now expanded into a complete lifestyle collection, quickly becoming a big name in the world of fashion.
APPROACH + SOLUTION
Get The People partnered with William Rast to reignite the brand through a full overhaul of the existing website and user experience, launching an interactive media platform to support the 2015 world launch and the brand experience ongoing.
The site supports and showcases interactive lookbooks, seasonal campaigns, social media, as well as features a multimedia blog platform to drive consumer engagement and global exposure.
The brand relaunch was accompanied the fashion and brand-experience event, William Rast London Takeover, featuring a fashion preview of the new collection, one-on-one interviews with the designers and founders, a global hashtag campaign #WhoIsWilliamRast, and the finale – a live performance by founder Justin Timberlake himself.
The redesign of the William Rast site has been a huge success, igniting a partnership and exclusive sales at Lord & Taylor, as well as attracting superstar brand ambassadors Tori Kelly and G Easy.
Bringing the vibe.
We leveraged William Rast’s legacy brand assets to craft the next evolution of their web styles, voice and vibe.
I’ve collaborated with Get The People on a number of projects, and they are awesome to work with. Incredibly organized, passionate, easy to communicate with, and produce beautiful work. It’s easy to see they live and breathe the projects with you, and that matters. They care about the end result, and instinctively know how to create a rich consumer connection.”
Lucy Jackson – Creative Director, Sequential Brands Group
Let’s talk about your project.
If you’re are a brand, business, or hell even a human and need a creative partner to help your vision come to life, we’d love to chat.