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FASHION — Branding & Ecommerce Website Design

Balancing an ethically-made brand’s raw edge with a refined & sophisticated ecommerce experience.

Take Me Alive

Launch site
OVERVIEW + CHALLENGE

Take Me Alive is a New York City based luxury streetwear brand, deeply routed in art, subculture, music, individuality and an unapologetic approach to living life to the fullest.

APPROACH + SOLUTION

As an ethically-made brand focused on the human component of how, where and by whom their garments are made, we knew we wanted to create a brand and ecommerce experience that would capture the not only the raw and edgy attitude of the brand, but also the sophistication and elegance found in the collection’s design aesthetic.

Through a months-long exploratory branding process we crafted a voice and personality that captured the essence of both the founding Creative Director and the brand’s niche subculture market. We created a subtle, deliberate tone for the copy and visuals to be spread throughout the new shopping experience that would communicate and engage their ultra-savvy core audience.  

The site features open fullscreen editorial-style layouts, clean and sophisticated design elements, modern yet classic typography, and impactful imagery – all working together to establish a premium shopping experience in a visual and easy-to-navigate interface.

WHAT WE DID

Brand Strategy
Visual Identity
Digital Strategy
Ecommerce Design UX
Content Development
Copywriting
Art Direction

HOMEPAGE DESIGN
PRODUCT LISTING
PRODUCT DETAIL
ABOUT THE BRAND
RESPONSIVE BY NATURE
TOUCH ENABLED
INTERACTIVE SHOPPINNG
BRAND DEVELOPMENT

Raw, yet refined.

Crafting a brand that celebrates the discerning men and women who bring raw attitude and authentic self-expression to everything they do in life.

MOODBOARDS
BRAND IDENTITY
TYPOGRAPHY

HEADLINES


DETAILS


BODY 

COLOR SYSTEM
MORE CASE STUDIES
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