As an ethically-made brand focused on the human component of how, where and by whom their garments are made, we knew we wanted to create a brand and ecommerce experience that would capture the not only the raw and edgy attitude of the brand, but also the sophistication and elegance found in the collection’s design aesthetic.

Through a months-long exploratory branding process we crafted a voice and personality that captured the essence of both the founding Creative Director and the brand’s niche subculture market. We created a subtle, deliberate tone for the copy and visuals to be spread throughout the new shopping experience that would communicate and engage their ultra-savvy core audience.  

The site features open fullscreen editorial-style layouts, clean and sophisticated design elements, modern yet classic typography, and impactful imagery – all working together to establish a premium shopping experience in a visual and easy-to-navigate interface.