SHARE

BRAND LICENSING – Website Design

Designing the digital showcase for a consumer brands powerhouse.

Sequential Brands Group

OVERVIEW + CHALLENGE

Sequential Brands Group, (SBG) a brand management & licensing organization, was looking to upgrade and elevate their online presence through a full redesign and development of their corporate website. The goal was to have a website that works as a marketing tool, communicating more effectively to existing and potential clients and licensee partnerships.

APPROACH + SOLUTION

Through strengthened design, dynamic content delivery, and enhanced site functionality, we upgraded their entire website’s visual impact and user experience. We provided new content strategy, site design and backend  WordPress CMS that better showcases the brands they own and what they do all through a mobile responsive framework that’s easy to manage and maintain.

– Since the site’s launch SBG has more than doubled their brand portfolio adding Martha Stewart, Joe’s Jeans, and Ellen Tracy to name a few.

WHAT WE DID

Content Strategy
Responsive  Design
WordPress CMS
Web Development

Quality Assurance

The power of brands.

As a brand licensing agency, we knew that showcasing their portfolio of brands was top priority.

HOMEPAGE DESIGN
ABOUT PAGE

In the spotlight.

We created a dynamic index portfolio representing all of the brands with the ability to click through and to a dedicated page including a high level overview of the brand and key images. The goal here was to keep it simple and let the brand names speak for themselves. 

JESSICA SIMPSON BRAND PAGE
ELLEN TRACY BRAND PAGE

Name dropping on any device.

Buying brands means pitching and there’s no better tool that an easy to access mobile ready snapshot of all your best work.

RESPONSIVE DESIGN
BRAND PAGE ON TABLET
BRANDS ROSTER
BRAND DEVELOPMENT

The brand evolution.

We leveraged Sequential’s existing brand assets, logo and color palette, to establish new web styles and brand elements.   

TYPOGRAPHY

HEADLINES


DETAILS


BODY 

COLOR SYSTEM
MORE WORK
NEXT PROJECT

Let’s talk about your project.

If you’re are a brand, business, or hell even a human and need a creative partner to help your vision come to life, we’d love to chat.