BRAND LICENSING – Website Design
Designing the digital showcase for a consumer brands powerhouse.
Sequential Brands Group
OVERVIEW + CHALLENGE
Sequential Brands Group, (SBG) a brand management & licensing organization, was looking to upgrade and elevate their online presence through a full redesign and development of their corporate website. The goal was to have a website that works as a marketing tool, communicating more effectively to existing and potential clients and licensee partnerships.
APPROACH + SOLUTION
Through strengthened design, dynamic content delivery, and enhanced site functionality, we upgraded their entire website’s visual impact and user experience. We provided new content strategy, site design and backend WordPress CMS that better showcases the brands they own and what they do all through a mobile responsive framework that’s easy to manage and maintain.
– Since the site’s launch SBG has more than doubled their brand portfolio adding Martha Stewart, Joe’s Jeans, and Ellen Tracy to name a few.
WHAT WE DID
The power of brands.
As a brand licensing agency, we knew that showcasing their portfolio of brands was top priority.
In the spotlight.
We created a dynamic index portfolio representing all of the brands with the ability to click through and to a dedicated page including a high level overview of the brand and key images. The goal here was to keep it simple and let the brand names speak for themselves.
JESSICA SIMPSON BRAND PAGE
ELLEN TRACY BRAND PAGE
Name dropping on any device.
Buying brands means pitching and there’s no better tool that an easy to access mobile ready snapshot of all your best work.
BRAND PAGE ON TABLET
The brand evolution.
We leveraged Sequential’s existing brand assets, logo and color palette, to establish new web styles and brand elements.
Let’s talk about your project.
If you’re are a brand, business, or hell even a human and need a creative partner to help your vision come to life, we’d love to chat.