LIFESTYLE RETAIL – Branding & Ecommerce Website
Crafting a new brand and ecommerce website to support Revo’s mission to create permanent and sustainable eye care throughout the world.
OVERVIEW + CHALLENGE
You could say Revo started it all when it comes to technology and innovation in performance sunglasses. The brand hit the ground running in 1985 and quickly grew to be a global performance eyewear brand known as the leader in polarized lens technology.
After almost two and half decades it was time for a serious brand refresh. Sequential Brands Group, the newest owner of Revo, came to GTP with the desire to totally transform and expand the brand and website to support future product development and ecommerce functionality.
APPROACH + SOLUTION
We set out to bring the Revo brand into the next phase of it’s evolution – creating a more relevant and effective brand position as well as overhauling the website into a responsive ecommerce site. Overall our focus was to continue to connect with Revo’s global legacy consumer while attracting a wider audience of outdoor enthusiasts.
We wanted to establish Revo as not only a performance brand, but a lifestyle brand, showcasing a fresh new style and vibe that would drive brand awareness, consumer engagement, and ultimately sales.
The rebrand and new commerce website has gotten incredible results; increasing global exposure, the brand’s social footprint, and as being the catalyst to acquiring mega brand ambassadors – Bono of U2 and Jimmy Chin, Professional Climber and Filmmaker.
Together, Revo, Bono and the Brien Holden Vision Institute are committed to preventing vision impairment and blindness for more than 5 million children and adults by 2020. When you buy Revo sunglasses, Revo donates $10 a pair, up to 10 million, to help those fighting for their sight.
Time to get outside and soak up the sun.
Revo’s new ecommerce website features an intuitive, full-featured shopping experience – making smart use of fullscreen visuals, responsive layouts and interactive functionality.
The site showcases detailed and dynamic product pages, telling the story of each sunglass, providing all the specs for each performance lens and frame, as well as easy filtering, cross-product promotions, social sharing, reviews, wish-lists, and one-page checkout.
PRODUCT DETAIL PAGE
The lens for every lifestyle.
We created ‘worlds’ or branded environments for each lens type, connecting each lens story to the activities and lifestyle of its consumer. We named each lens category and incorporated lifestyle imagery, custom graphics, and messaging that speaks directly to the heart of the environment and consumer experience.
All the shades, all the devices.
It was critical for the new revo ecommerce site to be responsive, offering the same experience from mobile to tablet. For a product based website it’s essential for SEO, marketing, social media, and of course shopping on the go.
BLOG – INSIDE REVO
LOGIN / SIGN UP
Revo isn’t just sunglasses, it’s a way of life.
Through a series of brand workshops we established the brand’s key characteristics, points of differentiation, personality, values and new brand statements – all of which drove every decision throughout the entire creation process.
We established a completely new visual identity – new logo design, fonts, color palettes, messaging, and photography, providing on-site art direction at photo shoots.
I’ve collaborated with Get The People on a number of projects, and they are awesome to work with. Incredibly organized, passionate, easy to communicate with, and produce beautiful work. It’s easy to see they live and breathe the projects with you, and that matters. They care about the end result, and instinctively know how to create a rich consumer connection.”
Lucy Jackson – Creative Director, Sequential Brands Group
Let’s talk about your project.
If you’re are a brand, business, or hell even a human and need a creative partner to help your vision come to life, we’d love to chat.