Be brave. Go rogue.

MEDIA – Branding & Website Design

Paris’ most in-the-know travel blog gets an editorial facelift and best in class user experience.

Hip Paris

Launch Site

OVERVIEW + CHALLENGE has been the go-to online travel magazine for all the ‘in-the-know’ secret hip happenings in Paris for over a decade. Hip Paris has captured the hearts of millions of loyal global readers and been featured on Goop, Conde Nast Traveler, UltraVilla, Verily Mag, and Travel Leisure, to name a few.

The previous brand and website was outdated, had poor usability, and was simply no longer creating an experience that was delighting readers.


Hip Paris has already seen great success and established a loyal following so we knew it was critical to protect the essence of the voice that had already captivated so many readers. We simply wanted to update and evolve the brand to create a fresh new look and website that would bring Hip Paris into the next evolution of its existence online.

Our goal was to create an editorial design aesthetic and modern user experience that would put Hip Paris in the conversation of best-in-class online travel magazines. The vibe we were after was clean, lovely, simple, modern, refined, curated, and chic.

Overall, the design, content and usability of Hip Paris now clearly demonstrates to readers that this is the one place offering the most in-the-know and inspiring content available.  

Hip Paris is a complimentary blog to a separate website we rebranded and designed,, which offers hand-picked luxury vacation rentals for people traveling to the most desirable places in Europe. You can check this out HERE.


Web Assessment
Scope Consulting
Brand Strategy
Visual Identity
Digital Strategy
Wireframes / Architecture
Content Strategy
Content Development
User Experience
Web Design
Quality Assurance

Launch Site

Shh…the local secrets of Paris are out.

Hip Paris is just that – the hip destination for all the must know, must see, must do tips. With the new design, we wanted the user experience to feel just as easy as strolling from morning coffee shop to evening cocktails, with no idea where the time went.


Because most of us don’t plan ahead.

When travelers are on the move they can simply use their phone or tablet to access their favorite and most informative posts.


At home, on any device.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type.






I am fortunate to to have found Get the People at the time when my 10 year old, non-responsive website needed a complete re-design to bring it into the modern era. After some of back and forth on style and tastes I realized to trust Get The People’s guidance and design eye. By letting them use their creative freedom we were able to achieve a site that is not only beautiful but easy to use.

Competent and forward thinking, Megan and Rad are always on the lookout for the most current, sleek and thoughtful way to display design. Two thumbs up

Erica Berman – Founder, HiP PARIS


Let’s talk about your project.

If you’re are a brand, business, or hell even a human and need a creative partner to help your vision come to life, we’d love to chat.

Purpose is the way.


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