An eComm experience as elegant and refined as the collection itself
FASHION | eCommerce Website Design & Build
First, a little context
Claudia Li is a New York-based designer brand with a true focus on creativity and craftsmanship. The brand combines an artistic design aesthetic with an emphasis on details that has successfully gained widespread industry attention within its recent emergence.
What we did
eCommerce UX Design
Custom Shopify Solution
Our project, runway
The leadership team at Claudia Li were driven to refresh the site design, align the website to the brand’s market position, and to improve the way their users find and discover products.
Claudia Li’s background in fine art inspired us to create a minimalist design language that gets out of the way, allowing us to showcase the collections more like a gallery would feature curated art.
We worked closely with the Claudia Li leadership team to develop a new navigation structure and content architecture with simplicity at the core of the user experience.
Fit & finish
A significant percentage of Claudia Li’s traffic consists of shoppers on mobile devices. Our primary goal was to craft the UI design to be modular, achieving ideal responsiveness, no matter the screen size.
Really, really, ridiculously good looking
While crafting a beautiful shopping experience was at the forefront of project, our goals were to build brand awareness, focus on engagement, and drive conversions.
Off the grid
A custom designed product listing features a unique and offsetting flow, allowing users to better focus on each product individually.
How it went
Creative Director & Founder