REAL ESTATE – Branding & Website Design
Corporate Social Responsibility meets property management for NYC residents.
OVERVIEW + CHALLENGE
Century Management is New York’s leading full-service residential property management company. In 2012, under new ownership they set out to completely overhaul their approach to doing business both offline and online.
Internally they made every effort to become a green corporation, increased there contributions to the community with over $5 million to charity, and invested in technology across all devisions. In addition they looked to redevelop their corporate website to act as a marketing tool along with providing residents and shareholders with convenient online tools.
APPROACH + SOLUTION
We created an entirely new platform showcasing a refreshed brand, copy and visual design along with launching online tools for their board members and residents. We set Century apart from the competition, delivering a site design that engages visitors, communicates their many services and leverages latest technology and tools in the property management space.
Their site is fully responsive, translating seamlessly to mobile and tablet – providing them with more than just a website, but their most valuable sales tool and resource.
Since the launch of the first site we designed for Century they have more than doubled their portfolio of properties from forty-eight to over a hundred and counting.
WHAT WE DID
Wireframes / Architecture
Managing New York properties is an art.
Century’s website is their most powerful marketing tool, balanced in both form and function, with modern design and useful tools for residents and board members. The homepage communicates who they are, what they do and why they’re leading the industry when it comes style and performance.
A responsive website makes doing business easy.
Century’s site is fully responsive doubling as their most valuable sales tool along with supporting residents in making on the go payments and maintenance requests.
Style that generates credibility.
Century gave us complete creative freedom to craft a brand aesthetic that was tasteful and professional while being progressive. We wanted to create a look and feel that demanded respect, showcased credibility and reflected the quality of the buildings and people they manage.
Get The People has been my go to team for my website and all for our marketing materials for nearly five years now. They’ve done two highly effective websites for us over the years that have helped us more than double our portfolio of properties. From day one Rad and Megan have provided valuable solutions for integrating online tools for our team, clients and residents. It is by far our most effective marketing and sales tool.
Mitchell Barry – President, Century Management
Let’s talk about your project.
If you’re are a brand, business, or hell even a human and need a creative partner to help your vision come to life, we’d love to chat.