BEAUTY — Brand Development & Ecommerce Website Design + Build
Global all natural hair & skincare line sails into fresh new Shopify experience.
OVERVIEW + CHALLENGE
Captain Blankenship is a socially and environmentally conscious hair and skincare line that is both good for the planet and people. They are a Certified B Corporation with a strong global retail presence ,found in beloved stores from Anthropology to Target, however they needed to improve performance on their website to enhance engagement and increase online sales.
APPROACH + SOLUTION
As both ecommerce and official Shopify experts, we focused on maximizing Shopify’s features to help drive engagement and improve performance. We took an iterative approach starting first with refreshing their branding and redesigning their homepage. We created a custom design to better tell their story and showcase their products, applying the new content and styles to their existing Shopify theme.
As their creative and technical partner we provided overall user experience consulting and made additional improvements; added bundling capabilities, added new skin-care product line ‘Sailor’ to site, content creation and design, theme customization, and provided design and development of custom email marketing templates.
WHAT WE DID
Graphic Design Development
New Product Index Design
RESPONSIVE BY NATURE
Mermaid hair. Don’t care.
We refreshed and evolved their existing brand kit and styles, cleaning up the overall look and feel. Introduced new font structure, refreshed logo design, developed new graphics and improved color usage for a more complete and polished brand asthetic.