Get The People & Fashion Revolution – Event Highlights

On April 26th, Get The People teamed up with Balanced Fashion and global movement, Fashion Revolution Week 2018 for an evening of rich discussion, fashion and community: How The Power of Brand Storytelling Can Reshape the Future of Sustainable Fashion.

The event went down at the stunning Freehold Brooklyn space featuring a killer lineup of conscious fashion pop-up brands – Emme by Korina, Take Me Alive, Jibs Life, and Querencia Studio.  

Of course ALL the love and thanks to our rockstar panel of experts paving the way to a more ethical and sustainable fashion industry – Dana Davis, Director Sustainability of Mara Hoffman, Shivam Punjya, Founder of Behno, Tabea Soriano, Founder of Futuremade, Scott Tatelman, Cofounder of StateBags moderated by event organizer and Get The People Cofounder, Megan Murphy-Bratich.

With facts like fashion and textiles are the second most polluting industry in the world buzzing around you’d think sustainable fashion would be the norm. Movements like Fashion Revolution are here to remind us that unfortunately this just isn’t the case yet.

Our goal for this event was to explore why a brands ethical story isn’t necessarily the ‘brand story’ and to hear from experts as to why more people aren’t being reached, and to provide guidance on how the sustainable fashion movement can look to connect with a broader more main stream audience.

Panelists were in agreement that that these days doing good, is good for business, but the key is product first.

Sure social mission and being environmentally responsible are critical but isn’t enough to attract consumers. You’ve got to lead with a great product and a unique brand story that resonates with your audience, then bake in the good to build loyalty. Further, being a conscious brand shouldn’t be special – if we’re making progress then this should be the norm.

The nubmers are in, people do want to buy from brands connected to a good cause and to put their money wher their heart is, but they also have to love the product and connect with the brand itself.  

All in all the take away from the evening was super postive.There is a lot of work to be done but there is incrideble progress being made. Movements such as Fashion Revolution and mission driven fashion brands such as the ones on our panel and in the audience continue to support the circular economy, raise awareness and bring about positive change in the fashion industry.

WHAT CAN YOU DO TO BECOME PART OF THE MOVEMENT?

Join the Fashion Revolution >

We also put together a few directories of Sustainable / Ethical Brands: The Good WearThe Kind Guide, and Sustainable Fashion Directory

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Fashion Revolution Week Event: How Brand Storytelling can Reshape the Future of Sustainable Fashion – Freehold

GET THE PEOPLE IMPACT EVENT SERIES

We are teaming up with Balanced Fashion to kick off the launch of our new Get The People purpose-driven event series.

We will be taking over one of NY’s hottest venues, Freehold in Williamsburg, for an official Fashion Revolution panel and social event. 

It will be an immersive evening of networking, conscious fashion pop-ups, compelling conversation, all-star panelists, cocktails and did we say afterparty?!

We’ll explore “How brand storytelling can help reshape the future of sustainable fashion“.

For tickets: click here!
FEATURED PANELIST INCLUDE:

SHIVAM PUNJYA, FOUNDER AT BEHNO




PANEL MODERATOR: MEGAN MURPHY-BRATICH, COFOUNDER, GET THE PEOPLE

Megan Murphy-BratichMegan is the Cofounder of Get The People a purpose-driven creative agency committed to supporting the creative needs of purpose-led brands making a positive impact through their products, cause and services.

She’s helped dozens of clients from emerging start-ups to global heavy-hitters, pulling together proven strategies in branding, digital design and technology to tell their impact story, connect with their people, and support their ongoing growth. Most recently she’s launched the impact driven platform of Get The People, which will takes shape through events (like this one!), dinner parties and a podcast series to build awareness and spotlight the brands and people fighting to build a sustainable and conscious society.

In addition, Megan is the Cofounder of Take Me Alive, a luxury streetwear line handmade in NYC.


WHY FASHION REVOLUTION WEEK?

Fashion Revolution Week is the #whomademyclothes campaign held in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013.

That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.


WAIT THERE’S MORE! CONSCIOUS FASHION POP-UP SHOP!

Before and after the panel discussion enjoy an outdoor market, networking and cocktail hour, featuring some of NY’s hottest brands.

Explore fantastic brands that are already shaping the future of fashion:

TAKE ME ALIVE: Luxury Streetwear for all you renegade true originals. Each garment is fairly manufactured and handmade in NYC.

JIBS LIFE: Brazilian skeaker-shoes. Lighten your step from beach to city and beyond. Ethically made in Brazil, raised in NYC, traveled world wide.

QUERENCIA STUDIO: Querencia Studio uses a multidisciplinary approach to address the Social, Environmental and Human Rights issues within the fashion industry.

For tickets: click here!

THE SCHEDULE

6:30pm – 8pmFashion Revolution, Networking, Conscious Fashion Pop-up Shop, & Happy Hour
Mix, mingle and browse new gear from a curated selection of conscious brands that will rock your wardrobe goals.

8pm – 9pm: Panel Discussion
We’ll get to the heart of it with our expert panel who has conquered the art of cool and authentic brand storytelling while staying committed to their impact missions.

9pm – 9:30pmPop-up Shops & Networking
Now that we’re all buzzing with new ideas, perspectives and motivations it’s the perfect time to rub elbows with anyone and everyone who may have caught your attention during the event.

9:30pm – Until:  Afterparty
It’s no accident we’re taking over one of the best nightlife spots in NYC for this special event. Doors will open to the public at 9:30pm as we move into killer dj sets and dancing all night.


So, we hope to see everyone there!

Day: April 26th, Thursday
Time: 6:30pm – till the party ends!
Location: Freehold – 45 South 3rd Street

For further information and tickets: click here!

#GetThePeople #BalancedFashion #GetBalanced