LifeSpace is a membership-based online application that allows people to manage all their life’s goals in one place. The site has over 15,000 registered users and consists of hundreds of pages, custom articles, pre-designed goal templates and tens-of-thousands user-created goals.

VISIT SITE

A very small percentage of LifeSpace’s 15,000 registered users were actually returning to the site after their initial sign up. Additionally, the number of new registrations dropped off drastically after the site’s launch. LifeSpace was originally created on a custom-built platform with a patchwork of functionally and designed with no real brand identity or site strategy. The clear need was to make some serious changes for LifeSpace to become visually appealing, easy to use and on par with other member-based community websites.

LifeSpace needed LIFE. In order for LifeSpace to grow into a nationally and even internationally known application for creating and tracking goals it would need a total makeover and overhaul of the entire brand, site content, design and overall user experience.

We started by focusing on the brand development and creating a voice and visual identity that was fun, motivational and engaging. We accomplished this in a number of ways from creating a new logo, color schemes, custom graphics, fonts, buttons, calls-to-action, inspiring imagery, and consistent visual experience throughout the entire web application.

The next phase was to tackle what we felt was the largest issue, the flow and overall lack of organization of the content. We redesigned the entire flow and structure of the site from top to bottom, consolidating hundreds of pages of content, making it more dynamic, interactive, and intuitive to use.

BRANDING

We organized the LifeSpace platform to focus on the main areas of a user’s life. We named and branded these ‘lifespaces’ by following an extensive process to create custom icons, color schemes and consistent imagery for each lifespace – bringing a visually inspirational component to the user experience.

INTERNAL USER INTERFACE

The goal of the internal site was really showcase all the functionality of the website while keeping it simple and easy to use. We created a highly functioning, customizable, super powered dashboard we dubbed the SUERPAGE. It’s the one place where you can see, create, manage, track and share all your goals. We added a tab system so users can easily go from easy check lists, to calendar view, public discussions, and personal journal entries for each goal.

COPY

Fresh copy writing was applied to the entire LifeSpace platform to truly communicate and reflect the new brand voice. We wrote the copy for the new external public website as well as the internal member-facing site to embody the new brand voice and identity.

HOW IT WORKS TUTORIALS

We created a variety of fun and visual ‘How it Works’ presentations throughout the LifeSpace website. We felt it was important to create quick glance tutorials that would easily explain the power of what a user can accomplish with the online application.

“GetThePeople played a huge role in getting my company to the next level.  They took many complicated and disconnected ideas from a pre-existing platform and turned them into a visually engaging design and a highly intuitive workflow.

They stuck with the project all the way through and consistently brought passion, creativity and fun to an otherwise overwhelming process. Thanks so much Megan and Rad for all you did and I can’t wait to see what we can do together in the future!” — Greg Ausley, Founder of LifeSpace.com

PrimoMaestroItalia (PMI) is a high-end Italian lighting company specializing in artistic, artisan-crafted lighting made in Florence, Italy. Their designs and products embody the Italian passion – capturing the finest details and made of the highest quality. They combine centuries-old craftsmanship with state-of-the-art lighting systems to deliver timeless, illuminated additions to one’s life and home.

PrimoMaestro Italia was looking to establish their brand presence and sell their products online in the US and internationally. They came to us with the desire to have a visually impactful brand and engaging website that would help increase their visibility in the marketplace and help generate leads and sales. Their vision was to target consumers as well as interior designers and architects who value and require luxurious and artful lighting. They wanted to create a premium online shopping experience, wrapped in the romance of the Italian culture.

In order to set PrimoMaestro Italia apart from some of the more standard lighting companies, we approached the presentation of the lights in a way that supports the idea that each light is both functional and a work of art. So rather than simply grouping products into standard categories – table, floor, chandelier, we focused on featuring the various collections of lights as an art gallery would.

We developed the visual direction so that it was clear to visitors that this is a premium brand – focusing on highlighting the innovation, craftsmanship, and Italian origins. The design and overall look and feel would have to embody a clean and elegant style, with a smart balance of modern and classic elements.

We then applied the design and built a complete e-commerce shopping cart for both the English and Italian language websites. The website was built on a Content Management System that offers full online business capabilities – integrated shipping, payment gateways, email hosting, social media, reports and analytics, email marketing, CRM and contact form builder.

She Creates Change empowers women to create a career where they are fully engaged in life, claim their calling, and make a meaningful contribution in the world. Offering life changing programs, seminars, classes and intense retreats, SCC provides the tools and supportive community to help woman blossom and live authentically in both their personal and professional lives.

VISIT SITE

She Creates Change was seeking a full over-hall of the existing brand and website. There was an overall lack of any real brand identity or visual presentation. The desire was to create a logo and website that’s look and feel reflects the fiery strength, confidence and ever changing woman of She Creates Change.

We worked closely with them to craft a brand that would not only appeal to a very niche demographic of women, but also embody the very spirit the organization is built upon. The logo features the full-bloom of the butterfly, which defines the work She Creates Change does to help women fully develop both personally and professionally. Content development was a large focus for the homepage, where we crafted a slider presentation featuring the women of change and the questions they find themselves asking at the major crossroads of their professional life.

A CMS based website was built from the ground up to support their need to fully manage and easily update their website in-house. We also created press kits, marketing materials and promotional items in order to create unity across all touchpoints.

Nov8rix is a NYC-based mobile technology company that makes it easy to brand your own iPhone or Android app. Supporting all media formats, the platform allows you to populate it with your own content. A turn-key product for any individual or organization to looking have their own mobile app.

As a tech start-up, Nov8rix had strong team of tech savvy engineers and super powered coders, but were lacking any creative edge or visual direction. They realized that in order to launch a mobile app company along with three new apps, they needed a strong brand, website, and mobile interface design.

A branding direction focusing on the modern, futuristic appeal of mobile technology was developed and applied to the website and all marketing materials. From there we designed and developed the graphic interface for the company’s flagship product, including a branded web-based admin. We also designed the interface of two additional iphone apps, iSarge and SearchPad.